Privacy Policy


Sash and Sage LLP takes your privacy very seriously. Please take the time to read this privacy policy (the Policy). This Policy sets out the basis which Sash and Sage LLP (hereinafter referred to as we, us or our) may collect, use, disclose or otherwise process personal data of our customers in accordance with the Personal Data Protect Act (No. 26 of 2012) of Singapore (PDPA). This Policy applies to personal data in our possession or under our control.

By providing us with your personal data or by accessing or using our website, you shall be deemed to have agreed to each of the terms contained in this Policy. If you do not agree, please do not use our website and do not provide any personal data to us.

Collection of personal data

Your personal data may be collected by us when you subscribe to our mailing list, establish any online account with us, use any of our services, make any purchases on our website, request that we may contact you, correspond with us in any way, accessing our website or submitting your personal data to us for any other reason.

The types of personal data we may collection from you include your name, identification number, telephone number(s), mailing address, email address, nationality, date of birth, gender, payment information and any other information relating to you which you provide to us in your interaction with us.

If you provide us with any personal data relating to a third party, you represent that, by submitting such information to us, you have obtained the consent of the relevant third party to you providing us with their person data.

Retention of personal data

We may retain your personal data for as long as is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws.

We will cease to retain your personal data or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.

Use and Disclosure of personal data

We may use and/or disclose your personal data for purposes including to respond to your queries, comments and requests, to provide you with products and/or services you have requested or purchased, to verify and process your personal particulars and payments for orders of any products and/or services, to resolve or handle complaints or requests, to facilitate your access to the Website, to evaluate your website preferences, to customise the content of the Website and our emails to suit your interests or purposes, to evaluate your applications to us (if applicable), to manage our business operations, to verify your identity, to protect and/or enforce our legal rights and obligations, to conduct reviews of our internal processes, to comply with any applicable rules, laws, regulations or guidelines, to conduct market research for statistical, profiling and analysis for the improvement of services provided to you and/or any other purpose in relation to any of these purposes.

Where permitted by the PDPA or applicable law, we may also collect, use and disclose your personal data for the other purposes including providing services, products and benefits to you, such as promotions and loyalty programmes, matching personal data with other data in connection with the provision or offering of products and services by us or other third parties, administering contests, promotions, competitions and conducting lucky draws, providing you with details of products, services, special offers and rewards which may be of interest to you and conducting market research, understanding and determining customer preferences and demographics for us to review and improve our products and services and marketing programmes.

We will not sell or trade your personal data to third parties.

We may disclose or share your personal data with third parties to allow us to provide the products and services which you have requested (i.e. delivery, postage services) and/or who provide necessary services to us, such as service providers working on our behalf and providing services such as hosting and maintenance service, email and messaging services, our consultants and professional advisers (i.e. lawyers and accountants).

We will also disclose your personal data to third parties in order to comply with legal obligations or industry requirements.

Protection of your personal data

We endeavour to take precautions that the information you have provided is protected against unauthorized or unintended use, access or disclosure. However we cannot be held responsible for unauthorized or unintended use, access or disclosure that is beyond our control.


We generally rely on the personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are any changes to your personal data by informing us at or updating your account information.

Use of cookies

You agree that we can place cookies on your computer and/or device. A cookie is a small text file that is sent to your browser to enhance your shopping experience and to store and track anonymised information from which individuals cannot be identified.

While most browsers automatically accept cookies, you can modify your browser setting to decline cookies. You can remove the cookies by following directions provided by your browser.

Third Party Sites

The website may contain links to other websites or social networks operated by third parties. We are not responsible for the privacy practices or websites operated by third parties. We encourage you to review the privacy policies of such third party websites. Any access to such third party website is at your own risk.

Effect of Policy and changes to Policy

This Policy applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.

We may revise this Policy from time to time without prior notice. You may determine if any such revision has taken place by referring to the date on which this Policy was last updated. Your continued use of our website constitutes your acknowledgement and acceptance of such changes.

Governing Law

This Policy and any dispute or claim arising out of or in connection with this Policy shall be governed by and construed in accordance with the Laws of Singapore.


We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments, please drop us an email at  

Last updated: 18 November 2018